Podcast 11: How can leaders use social media to construct their private model

In at this time’s evolving world of labor, when used correctly, social media can play a key half in how effectively an organisation can appeal to and retain expertise, attain new clients, and retain current ones. As such, it’s turning into more and more necessary for leaders to construct a powerful social media presence and a private model on-line.

So, to assist us perceive how leaders can do that we’re joined by Chantelle Kemp, EMEA Enterprise Engagement Supervisor at Hays who has over eleven years of expertise inside the recruitment {industry}.

Chantelle, thanks a lot for becoming a member of us on at this time’s podcast.

1) Firstly, it might be nice for those who may introduce your self to our listeners.

So, I’ve labored in recruitment for over eleven years, seven of these years had been spent as a recruitment marketing consultant recruiting for big campaigns like DHL, Coca Cola, Beiersdorf, and Reckitt Benckiser. I then transferred to the UK almost 4 and a half years in the past to affix the methods coaching workforce the place I educated over two thousand 5 hundred consultants on discovering one of the best expertise within the market.

Mid-last 12 months I used to be promoted to Enterprise Engagement Supervisor for EMEA at Hays. What which means is, I take care of our initiatives and methods implementation for our European and Center East enterprise.

2) So, as we talked about within the introduction, it’s now extra necessary than ever for leaders to focus at the very least a few of their time on constructing their private model on-line. What do you assume is driving this and what are the advantages of doing it proper?

So, we’re in a digital world and that is turning into increasingly more evident every single day and now greater than ever earlier than we are able to construct relationships straight with our shoppers and potential staff. We actually need to get to know the leaders that we’re working for and the advantages of doing this are skilled improvement, enterprise alternatives, creating them each internally and externally and profession development.

In accordance with LinkedIn, socially engaged corporations are 40% extra prone to seem extra aggressive. And once more, that is all about how individuals have interaction along with your model. In the event that they learn about it or they’ve heard about your model, instantly they are going to have a sense about it.

3) For these leaders who haven’t considered utilizing social media to construct their private model earlier than, what steps do you assume they need to comply with as a place to begin?

The primary place to start out is your skilled profile. So, what I’m going to do I’m going to take you thru a few of our high tips about the right way to put your greatest foot ahead relating to your on-line model:

Job Title:

  • One of many first issues to take a look at is your job title and your headline. It sounds easy, however this is among the largest issues that recruiters search on and having a great job title and headline brings you up larger in search outcomes, generally known as search engine optimisation, which is search engine optimisation. So, for instance, my job title is Enterprise Engagement Supervisor, EMEA. Now once more, generally that job title shouldn’t be recognising the exterior market so after my job title I’ve my headline, which is: “Driving industry-leading improvement of know-how throughout Europe.” So, it has these key phrases and what I do, so I come up in these search outcomes.


  • The subsequent factor to take a look at, and once more this can be a easy one, however be sure you are linked to the right firm on LinkedIn as a result of that is how potential employers will seek for you.

LinkedIn Company


  • The one after that may be a well-written abstract. This should be who you’re and what you do, and it must be written within the first individual. You actually need to promote your self to potential candidates and potential enterprise alternatives.

Chantelle Kemp Summary

Contact Data:

  • The subsequent factor is your contact particulars. You need to be accountable for how individuals can contact you and if you wish to be contacted.

LinkedIn Contact Info

Business and Abilities:

LinkedIn Industry

LinkedIn Skills

Privateness Settings:

  • The subsequent factor to take a look at is your privateness settings. You need to just be sure you’re placing your greatest foot ahead and also you’re not letting your community know of any issues that aren’t necessary like once you filter your image.

LinkedIn Privacy Settings


  • The subsequent one after that’s any suggestions. That is the chance to have buyer suggestions, worker suggestions on what it’s prefer to work for the enterprise and give you the results you want. It is a actually good approach to construct credibility.

LinkedIn Recommendations

Profile Picture:

Chantelle Kemp Profile Image


LinkedIn Education

4) What do you assume different enterprise chief can do to be sure that the content material that they’re sharing is especially related to their following?

So actually take into consideration your viewers. What do they need to see? And you may check this idea out as a result of we’ve bought two ways in which you are able to do that.

The primary is by taking a look at your dashboard, so for those who go to your profile on LinkedIn and also you scroll down, you’ll have the ability to see a private dashboard. This can let you know how engaged individuals are with what you submit, and this may even present you what number of searches you seem in and for those who click on into it as effectively, you’ll have the ability to see the posts that you simply share, who has seen them, who has appreciated them, and the place your viewers is coming from so you possibly can adapt the kind of content material that you simply’re sharing.

LinkedIn Dashboard

You may also use one thing referred to as an SSI rating. So, this can be a Social Promoting Index rating. You need to be in search of a rating of over sixty and this tells you the way effectively you’re participating along with your community and in case your potential staff or present staff are participating with the content material that you simply’re sharing.

LinkedIn Social Selling Dashboard

5) So understandably, a few of our listeners can be pondering to themselves, I don’t have the time to decide to this. Do you’ve got any ideas for busy leaders who understandably might really feel that constructing their private model through social media won’t all the time be a primary precedence?

So, something price doing will take time, so we’ve bought to be sure that we’re investing in the suitable kind of issues. But in addition, a great chief will encompass themselves with individuals who learn about this and might help them on this kind of matter.

You may also use platforms like Hootsuite which might help you with the content material that you simply submit, however actually it begins out of your model so after you have a powerful model, the kind of content material that you simply submit, and these platforms may enable you submit at peak site visitors occasions to get essentially the most engagement.

However that is actually one thing you don’t need to be lacking out on, particularly for our subsequent technology coming via the workforce our millennial’s. They actually need to get to know you and the kind of enterprise that they’re working for.

6) Now, I’m certain many leaders may veer away from constructing their social media presence as a result of some individuals may understand it as being dangerous. What are the dangers of utilizing social media improper and the way can they be mitigated?

Utilizing any social media platform is dangerous and the advantages all the time should outweigh the chance. So, it’s necessary that you simply give attention to the ability of social media.

Now relating to your private social accounts, it is best to all the time be extremely cautious with these, however from a enterprise perspective, that is such a robust instrument and you may actually make a press release about your enterprise or about who you’re to thousands and thousands in minutes so that you don’t need to be omitted of the loop on one thing like that.

So once more, it’s dangerous for yourselves, however for those who take precautions and also you do the suitable factor’s on social media, then you definately’ll defend yourselves, your organization and also you’ll even construct your model.

7) So, persevering with this theme of dangers, what are the highest three errors that you simply assume leaders are likely to make of their use of social media and the way can they keep away from making them?

So, the primary mistake leaders are likely to do is by doing nothing, not participating in any respect with their staff or potential staff or companies. Folks actually need to get to know their leaders and who they’re working for. This ensures that individuals purchase into their model and need to work with them doubtlessly sooner or later.

The subsequent one shouldn’t be locking down their private accounts. So, you need to be sure that when individuals seek for you, solely your skilled model comes up. We spend sufficient time in these places of work, so we need to be sure that we preserve our private {and professional} life separate.

And the final one is having a nasty profile. So, having minimal data in your profile or not promoting yourselves. The period of time that I see leaders that I’ve heard about on social media or the information, after which I’m going to look them up on LinkedIn or any type of social media and I can’t discover them. I need to get to know who they’re – with politics in the intervening time we’ve bought all these leaders coming via and also you need to perceive what they stand for and this can be a massive alternative to do this.

8) And when it comes to the content material being shared, do you assume it’s extra necessary simply to share one thing that’s genuine reasonably than shying away from sharing content material about what could possibly be seen as controversial subjects?

So, you’ve bought to take a look at your community and what they’re eager about seeing. Now you possibly can submit controversial subjects, however the best approach to achieve suggestions shouldn’t be really to place an opinion, simply to ask a query.

By placing an opinion on the market you permit individuals to guage and individuals are going to guage you it doesn’t matter what, however by posing a query you incite individuals to interact with you and that’s what social media is all about. After which once more, you will note in your submit what number of likes and shares that you simply get and more often than not on skilled networks individuals are very optimistic, however they need to know that you simply’re sharing the suitable kind of content material.

9) Are there any leaders who you comply with on social media who you assume have managed to efficiently and persistently construct their on-line private model?

Sure, so I completely love Arianna Huffington. I comply with Naomi Simson, Simon Sinek, and not too long ago really Alexandria Ocasio-Cortez. I hope I stated that appropriately, however she’s a politician in America and I discovered her from The Guardian on Instagram after which I noticed her profile and all of the issues that she’s doing in politics proper now.

These 4 individuals have a powerful presence on social media, so that they’re utilizing these platforms to get messages on the market and quick.

10) Which platforms do you assume are greatest for enterprise leaders to be utilizing?

In terms of the completely different platforms you bought to consider your viewers once more. Who’re you attempting to interact with? So completely different generations are on completely different types of social media so having a powerful presence on Fb, Instagram, Twitter -again, for those who’re ever doing occasions or displays individuals, dwell tweet them – and LinkedIn is a good skilled community.

So, these leaders are likely to cowl most of them and once more, relying on the message that they’re sending, they could focus notably on one type of social media over one other. So, you’ve simply bought to consider the message you need to get on the market and who it’s to.

11) And eventually, we’ve got yet one more query for you and this can be a query that we ask all our podcast visitors – what do you assume are the highest three qualities that make a great chief?

So, the primary one is, and I all the time say this, is be a chameleon. You need to be adaptable to your atmosphere. You need to have the ability to adapt to vary shortly and adapt your thought course of.

The subsequent one is to be empathetic. It is a key one for me and for any leaders that I’ve ever reported into. It’s all the time, one of the best leaders that I’ve reported in to, clearly, my boss proper now, is that they’re empathetic they usually can put themselves in my place.

And the final one is that they’re danger takers, they disrupt the established order, and that’s the kind of chief that we’d like proper now.

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Chantelle Kemp is the Enterprise Engagement Supervisor for Hays EMEA (Europe, Center East and Africa) with over eleven years’ expertise within the recruitment {industry}. She specialises in constructing, implementing and coaching recruiters on the right way to turn out to be specialists at looking and sourcing for expertise utilizing Hays’ {industry} main database, OneTouch, and social media.

Chantelle was a Recruitment Marketing consultant at Hays in Australia and managed quantity campaigns for international manufacturers together with Coca Cola, Reckitt Benckiser and DHL. She transferred to Hays UK&I in 2014 becoming a member of the nationwide Coaching, Studying and Growth workforce to turn out to be a Senior Programs Coach, the place she educated over 2500 recruiters. In late 2018 she was promoted to Enterprise Engagement Supervisor for Hays EMEA, the place her focus now could be constructing and implementation of inside and exterior software program for 12 completely different international locations.

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